Storytelling has become a hot topic in non-profit fundraising. It went from something that you almost never heard about just a few years ago, to the topic of numerous books, websites and conferences today. There’s a reason for this change: storytelling is extremely important to good fundraising.

Strategic statements and lists don’t mean much on their own. Like any important tool, the value doesn’t come simply by having them, but from how they’re used and embodied by your theatre’s brand. The tools in this article explalin how to create statements of purpose, mission, values, and more, providing the guardrails to keep your theatre company on a consistent path in the larger, big-picture sense, as well as in terms of day-to-day decision-making. 

Content warnings (sometimes also referred to as content guides) are verbal or written notices that precede potentially sensitive content. They indicate in advance any topics which people may find triggering or distressing and they give people the necessary information to decide whether they feel able to proceed in engaging with that content.  This guide explains how to go about creating an appropriate message for your audiences.

This report was created to help you understand the multiple facets of digital marketing of interest to nonprofits and identify a logical, cost-effective path forward for your organization. We’ve broken it down into three levels of digital marketing sophistication to make it more accessible to organizations of all sizes, regardless of their staff time, budgets, or level of interest.

Arts organizations could help attract millennials by clarifying pricing and better explaining the value of the arts, suggests this Wallace Foundation-commissioned synthesis of market research, published in 2017.

The Wallace Foundation has released a free guide designed to help arts organizations use market research to identify ways to build meaningful connections with different audiences. Taking Out the Guesswork: Using Research to Build Arts Audiences draws on evidence gathered from 10 U.S. arts organizations to provide valuable insight and detailed guidelines on how to learn more about current and potential audiences, create effective promotional materials, and more effectively track and assess the results of new audience-building initiatives.

This article explores five successful components of patron loyalty programs for arts and culture organizations that will help those of any size to seize the opportunity to build a patron loyalty program that will offer measurable results for both organizations and patrons.

One of the most important aspects of arts and cultural organizations is their key position as core elements of the vibrant communities they serve.

Your theatre's brand is fundamental to your visibility and your ability to stand out from the crowd, and thus your ability to create a value proposition for ongoing support.

Tips for better season or organizational brochures.