Strategic statements and lists don’t mean much on their own. Like any important tool, the value doesn’t come simply by having them, but from how they’re used and embodied by your theatre’s brand. The tools in this article explalin how to create statements of purpose, mission, values, and more, providing the guardrails to keep your theatre company on a consistent path in the larger, big-picture sense, as well as in terms of day-to-day decision-making.