Publicity time-wasters--and those that aren't. They seem like perfectly logical things to do--or not do--but, surprise!

A 19-page article [MS Word format] on the basics of writing a marketing plan, plus forms to get you started in your research and thinking process.

Theatre audiences are aging. According to a report by the National Endowment for the Arts, arts attendance has declined along generational lines due to a massive shift in taste and tradition as pop music and mass culture displace the traditional performing arts. We asked organizations around the country what they are doing to broaden their audience appeal. Here's what we found.

All good public relations and marketing is built on research. Research gives you hard data for setting goals, developing strategies, and making decisions. Here's how to learn more about your audience--current and potential. [an article from the AACT Spotlight]

Where will tomorrow's audiences come from? That's not a question asked at New Jersey's Paper Mill Playhouse. They know. Since 1989 the company has bused in nearly 4,000 high school students for free matinees, sent artists-in-residence to the schools, and given youngsters the opportunity to perform their original plays on the Playhouse stage.