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Aligning Donor Messaging with Donor Motivations

Considering the clear links between thoughtful donor communications and increased giving, undertaking a regular communications assessment can add tremendous value and improve fundraising results in the short term and for years to come. This immersive process can also have the effect of reminding an organization of the ways its work impacts communities and inspires donors to share in the journey.

Articulating What Matters

Articulating an organization's value proposition - the impact of the organization over time - results in the creation of the longer line: to motivate, to let people be a part of your success, to create an exciting urgency, and to help staff and volunteers remain motivated beyond the current year. When an arts and culture organization's value is well articulated, it is immediately more worthy of a broad base of community support. The organization is understood as having an important role in the community, with goals and solid plans.