There is no time like the present to begin, upgrade, or reinvent a legacy or planned giving program. Often overlooked among fundraising tools, especially in smaller organizations, starting a legacy giving program can help ensure an organization remains relevant and sustainable for generations to come. Once thought only to be for sophisticated fundraising teams and larger organizations, planned giving can be scaled to the capacity of any organization. While understanding the more complex giving vehicles, such as annuities and trusts, can be helpful, the majority of all planned gifts are bequests executed through a donor’s will. Here are some reasons why a legacy giving program is important, some easy steps to get started, ideas to market a program, and ways to identify new legacy donors.