For those who love them, the arts are not frivolous. They’re not extras or nice-to-have. They’re what gives life depth and meaning. They’re how people come together—to wrestle with big questions, to understand the human condition, to expand their worldview.

To be effective as a fundraiser in the arts, you need to connect to your own love. Understand your art form. Wear your passion on your sleeve.

And remember: You don’t need to excuse your cause. Your theatre won’t be for everyone, and that’s OK. Find your people—they’re already in your audience.

This article explores these truths and how they add up to effective fundraising for your theatre.