What is a data-informed organization? At its most basic, it’s one that collects and tracks information about constituents--your audience, suupporters, donors. The ideal is to incorporate data as part of the culture so that it becomes second-nature to collect and act on it. The polar opposite is to not collect or track any information at all, which leads to uninformed decision-making. This report defines five stages of data maturity and identifies the factors that comprise them. It also includes a brief self-assessment to help you determine the status of your own data efforts.